Introduction
We use cookies to improve your experience on our site and to show you relevant advertising. These cookies are essential so that you can move around the website and use its features. If you do not wish to have information collected, you should delete your cookies (see instructions) and refrain from further use of the website. Below, we have detailed what information is collected, their purpose, and which third parties have access to them.
1. General
1.1 This policy on the processing of personal data (“Personal Data Policy”) describes how Bookinabox (“Book in a Box”, “us”, “our”, “we”) collects and processes information about you.
1.2 Personal data is all kinds of information that can, to some extent, be attributed to you. When you use our website, we collect and process a range of such information. This happens, for example, through normal access to content, if you subscribe to our newsletter, participate in competitions or surveys, register as a user or subscriber, use other services, or make purchases via the website.
1.3 We typically collect and process the following types of information: a unique ID and technical information about your computer, tablet, or mobile phone, your IP number, geographical location, and which pages you click on (interests). To the extent that you explicitly consent to it and enter the information yourself, we also process: name, phone number, email, address, and payment information. This will typically be in connection with creating a login or making a purchase.
2. Security
2.1 We process your personal data securely and confidentially in accordance with applicable laws, including the General Data Protection Regulation (GDPR) and the Data Protection Act.
2.2 Your information will only be used for the purpose for which it was collected and will be deleted when this purpose has been fulfilled or is no longer relevant. This information may include:
- Information you provide on our website (such as your name, contact details, product reviews, and other information on your account profile).
- Transaction and billing information. However, we do not store credit card information. These are stored on special encrypted servers at our payment gateway, which is PCI certified.
- Interactions with us, for example, if you have contacted our customer service or social media.
- Information you provide yourself in connection with contests, giveaways or surveys.
- Information automatically collected through the acceptance of cookies.
- Other information necessary for our website, such as information about your location.
2.3 We have taken technical and organizational measures to prevent your information from being accidentally or unlawfully deleted, disclosed, lost, altered, or accessed by unauthorized persons, misused, or otherwise processed in violation of the law.
3.Purpose
3.1 The information is used to identify you as a user and show you advertisements that are most likely to be relevant to you, to record your purchases and payments, and to deliver the services you have requested, such as sending a newsletter. This includes, among other things:
- Fulfilling your order and your profile on our website.
- Responding to your inquiries to our customer service or social media.
- Customizing our website and products for you, based on the information we have gathered, to provide what we believe you will be most interested in.
- Monitoring our website to customize and improve it for our customers.
- For market research purposes, such as gathering reviews of our products.
- To market and target advertisements to you, in cases where we have your consent for this.
- For security purposes, both for ourselves and third parties.
3.2 Additionally, we use the information to optimize our services and content.
4. Marketing
4.1 We may use your personal data to communicate marketing messages to you via email, telephone, or mail.
4.2 You can at any time opt-out of marketing communications by contacting us directly or by clicking “unsubscribe” in an email from us. However, please note that we may still contact you with service messages (e.g., order and delivery confirmations).
4.3 You may come across advertisements about us on third-party sites and social media.
5. Storage period
5.1 The information is stored for the period permitted by law, and we delete it when it is no longer necessary for the purposes stated above. The period depends on the nature of the information and the reason for its storage. Therefore, it is not possible to specify a general timeframe for when information is deleted.
5.2 If you have purchased a single product from us, we will record your purchase and information for the period necessary for billing, tax purposes, and warranty.
5.3 We retain interactions with you (e.g., complaints) for as long as necessary to protect ourselves against legal claims.
6. Disclosure of information
6.1 Data about your use of the website, which ads you receive and possibly click on, geographic location, gender, age segment, etc., may be disclosed to third parties to the extent that this information is known. The information is used for targeted advertising purposes. This can occur under the following circumstances:
- Other companies necessary to operate our website.
- With suppliers and service providers (e.g., payment processors and shipping companies).
- With legal advisors.
- With authorities in cases of fraud or upon lawful request.
- Where we have your consent or legal permission to do so.
6.2 In addition, we use a variety of third parties for storing and processing data. These third parties process information solely on our behalf and are not allowed to use it for their own purposes.
7. Cookies
7.1 The website uses “cookies,” which are text files stored on your computer, mobile device, or similar, with the purpose of recognizing it, remembering settings, performing statistics, and targeting advertisements. Cookies cannot contain harmful code such as viruses.
7.2 It is possible to delete or block cookies. Ses instructions: http://minecookies.org/cookiehandtering
7.3 If you delete or block cookies, advertisements may become less relevant to you and appear more frequently. Additionally, you may risk the website not functioning optimally and encountering content that you cannot access.
8. Complaints
8.1 You have the right to be informed about which personal data we process about you in a commonly used format (data portability). You can also at any time object to the use of your information. You can also withdraw your consent to the processing of information about you. If the information processed about you is incorrect, you have the right to have it corrected or deleted. Inquiries regarding this can be directed to: kontakt@bookinabox.dk. If you wish to complain about our handling of your personal data, you also have the option to contactDatatilsynet. If you no longer wish for us to process your personal data or to restrict the processing of your personal data, you can also send a request to the above email address.
9. Contact us
9.1 If any of the above information is unclear, please feel free to contact us at kontakt@bookinabox.dk. We strive to provide you with the best experience, so never hesitate to ask us anything – we are here to help.
Data controller:
Book in a Box
Stubhøjvænget 3
5260 Odense S
E-mail: kontakt@bookinabox.dk
Updated: 16/04-2023
